A cover letter is your chance to go beyond your resume and show employers who you are, why you’re interested in the role, and what you can bring to the team. When done well, it can make a strong impression and set you apart from other candidates. Here’s how to write a cover letter that recruiters actually want to read.
Start With a Strong Opening
The first few lines matter. Avoid generic openings and instead clearly state the role you’re applying for and why you’re interested. Showing genuine enthusiasm and purpose from the start helps capture the reader’s attention.
Tailor It to the Role and Company
One of the most common mistakes is sending the same cover letter to every employer. Recruiters can tell when a letter hasn’t been customised.
Take the time to reference the company, the role, and why you’re a good fit. Use the job description to guide your language and highlight the skills and experience most relevant to the position.
Focus on Value, Not Just Experience
Rather than repeating your resume, use your cover letter to explain how your skills and experience will benefit the employer. Highlight key achievements, transferable skills, or experiences that demonstrate your ability to add value in the role.
Keep It Clear and Concise
Recruiters often review a high volume of applications, so clarity is key. Aim for a one-page cover letter with short paragraphs that are easy to read. Get to the point without unnecessary detail or overly formal language.
Show Personality and Professionalism
A strong cover letter strikes a balance between professionalism and personality. Be authentic and confident, while maintaining a professional tone. This helps employers get a sense of who you are beyond your resume.
End With Confidence
Finish your cover letter by reinforcing your interest in the role and expressing enthusiasm for the opportunity to discuss your application further. A confident closing leaves a positive final impression.