Building a personal brand online can feel intimidating — especially if you’re early in your career or don’t think you have much experience yet. The good news is that everyone starts somewhere, and personal branding isn’t about being an expert. It’s about showing who you are, what you’re learning, and what you’re working towards. Here’s how to start building your personal brand online, even with no experience.
Understand What a Personal Brand Really Is
Your personal brand is simply how you present yourself online. It reflects your interests, values, skills, and career goals. You don’t need years of experience — authenticity, consistency, and clarity matter far more than a long resume.
Choose the Right Platforms
You don’t need to be everywhere. Focus on platforms that align with your career goals. For most job seekers, LinkedIn is the best place to start. Depending on your industry, platforms like Instagram, TikTok, or a personal website may also be useful.
Optimise Your Online Profiles
Make sure your profiles are complete, professional, and consistent. Use a clear photo, write a short bio that highlights your interests and goals, and include any relevant education, skills, or projects. Even casual or part-time work can help tell your story.
Share What You’re Learning
You don’t need to create expert-level content. Sharing what you’re learning, insights from study or work experience, or reflections on industry trends shows curiosity and growth. Employers value candidates who are engaged and eager to learn.
Highlight Transferable Skills
Skills gained through study, volunteering, casual work, or extracurricular activities all count. Communication, teamwork, time management, and adaptability are valuable across industries. Use examples to show how you’ve developed these skills.
Be Consistent and Authentic
Consistency builds recognition over time. Posting or engaging regularly — even once a week — helps establish your presence. Be genuine and stay true to who you are rather than trying to present a polished or unrealistic image.
Engage With Others
Personal branding isn’t just about posting — it’s about connection. Commenting on posts, joining discussions, and engaging with people in your field helps build visibility and expand your network.